DO YOU KNOW? THE STORY OF SMALL BUSINESS SATURDAY®

DO YOU KNOW? THE STORY OF SMALL BUSINESS SATURDAY®

DAY ONE – 2010
The first-ever Small Business Saturday took place on Nov 27.
It encouraged people across the country to support small, local businesses.

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THE DAY BECAME OFFICIAL – 2011
The United States Senate unanimously passed a resolution of support for Small Business Saturday. U.S. Senate officially recognized the day

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EVERY STATE IN THE UNION – 2012
From Washington D.C., to Washington State, governors, mayors, and even President Obama championed Small Business Saturday.

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NEIGHBORHOODS CELEBRATED THE DAY – 2013
The day continued to grow, with more individuals and local organizations pledging to support the day as Neighborhood Champions.

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SMALL BUSINESSES OWNED THE DAY – 2014
American Express encouraged small business owners to take charge of the day, helping them promote their businesses with free personalized ads, which appeared millions of times across the web.
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ONE FOR THE BOOKS – 2015
Shoppers supported their neighborhood businesses like never before, continuing to embrace the day as a holiday shopping tradition.

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This information is available on the American Express website.
www.americanexpress.com/us/small-business/shop-small/about

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