DAY ONE – 2010
The first-ever Small Business Saturday took place on Nov 27.
It encouraged people across the country to support small, local businesses.
THE DAY BECAME OFFICIAL – 2011
The United States Senate unanimously passed a resolution of support for Small Business Saturday. U.S. Senate officially recognized the day
EVERY STATE IN THE UNION – 2012
From Washington D.C., to Washington State, governors, mayors, and even President Obama championed Small Business Saturday.
NEIGHBORHOODS CELEBRATED THE DAY – 2013
The day continued to grow, with more individuals and local organizations pledging to support the day as Neighborhood Champions.
SMALL BUSINESSES OWNED THE DAY – 2014
American Express encouraged small business owners to take charge of the day, helping them promote their businesses with free personalized ads, which appeared millions of times across the web.
ONE FOR THE BOOKS – 2015
Shoppers supported their neighborhood businesses like never before, continuing to embrace the day as a holiday shopping tradition.
This information is available on the American Express website.